my country is the world's largest textile and garment producer, consumer and exporter. In 2017, according to the National Bureau of Statistics, the total amount of wholesale and retail in the clothing industry above designated size was about 1035.64 billion yuan. In the field of production, my country’s apparel industry has formed a relatively complete industrial chain, but the international comparative advantages are more reflected in the production and processing links, and there is still a large gap in the value-added R&D and design compared with the international advanced level. .

　　In the clothing industry, women's clothing has always been the best development. Female consumers are naturally not resistant to beautiful clothing. Female consumers are more willing to invest their money in clothing.

　　According to the latest statistics, the national online retail sales from January to August 2018 was 5,519.5 billion yuan, an increase of 28.2% year-on-year; among them, the online retail sales of physical goods was 4,199.3 billion yuan, an increase of 28.6% year-on-year.

　　 From the perspective of online retail sales in the women's clothing industry, the total online retail sales of the women's clothing industry reached 20.16 billion yuan in August 2018. From the perspective of brands, the top 10 online retail brands in the women's clothing industry in August are: ONLY, VERO MODA, JUPE VENDUE, Uniqlo/UNIQLO, CHINSTUDIO, Peacebird/PEACEBIRD, Little Elephant/MG, Le Ding, Yinman/INMAN, Champion/CHAMPION . Among them, ONLY brand market accounted for 0.7%, ranking first.

　　Women's wear industry development direction

　　 1. Casual women's clothing continues to sell well

　　 With the long-lasting international casual fashion trend, casual women's clothing will continue to sell well, and the design concept of casual style will gradually penetrate into all areas of the clothing market, making traditional women's clothing reflect a stronger modern social leisure color. In modern society, office women are eager to return to nature and relax and free after stressful work, which also laid the foundation for the prosperous sales of casual women's clothing.

　　2, the personalization of women's clothing gradually becomes prominent

　　Clothing has become an external manifestation of self-expression and self-pursuit. It is a mainstream fashion to choose your favorite personalized clothing. Color matching and style design have become key factors affecting women's clothing sales. In addition, personalized services will gradually deepen. In addition to tailor-made and tailor-made, in-depth personalized services such as special designs will also appear to meet the needs of female consumers at different levels.

　　3, health clothing will become a consumer highlight

　　 Increasingly busy work has prompted people to pursue a more comfortable, leisure and tasteful lifestyle. Under the influence of this changing lifestyle, women's needs for clothing will also change accordingly. Wearing tends to be casual, diversified, personalized, fashionable and branded. From the perspective of market consumption, clothing made from natural raw materials (such as cashmere, pure cotton, silk, and hemp) will continue to be favored by women. The styles of women's clothing have also shifted from the past simple, generous, and affordable to the pursuit of nature, comfort, romance, and individuality. Women are more seeking to show their cultural level and taste through clothing.

　　 4. The women's clothing market is more segmented

　　 With the development of emerging industries, the improvement of education level, and the development of multiculturalism, the economic strength of young women in the area is constantly increasing, and people's consumption concepts are constantly changing, and brand awareness is becoming stronger. To cater to a variety of consumer groups with different needs, the segmentation of women's clothing brands will continue to increase. The brand effect will be more obvious.